The reason that this works is due to the special lenticular lens. By printing the composite image onto the back of the lens, a lenticular printing company can create images that look like they move or give an image a greater depth of field so that it appears three dimensional. However, this is where the special lenticular lens comes in. Viewed on its own, this composite image doesn’t look like all that much. These strips are then interlaced together in alternating order to create a composite of the images. What a lenticular printing company does is to take each digital image and cut it into strips. One of the first questions most people ask is how does lenticular printing work? The answer often surprises people as lenticular printing isn’t all that complicated at it’s core. In recent years, they have often been used as DVD covers for some of Hollywood’s largest releases as well as in store displays at large retail stores. For instance, they have been used for years as premiums in cereal boxes and 3D baseball cards that show depth or movement. This technique involves printing a special image onto a piece of plastic that is formed of tiny lenticules, which are in essence minute lenses.Īlthough most people are unfamiliar with the term, it is highly likely that everyone has encountered some type of lenticular images in their lifetime. The name lenticular printing is a bit confusing for those who are new to it it as the name actually derives from the materials the images are printed on as well as the technique itself. This technique can either employ multiple images to create the appearance of animation as the lenticular image is moved up and down or side to side or to multiple layers of a single image to create a 3D appearance. Lenticular printing is a special technique that can be used to create unique 3D or animated images. So with that said, what is lenticular printing and how does it work?
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